At A Deck Above, accessible from http://adeckabove.net/, one of our main priorities is the privacy of our visitors. This Privacy Policy document contains types of information that is collected and recorded by A Deck Above and how we use it.
If you have additional questions or require more information about our Privacy Policy, do not hesitate to contact us.
Information We Collect
We collect a variety of information to provide our services to customers, users of the Website, and the public at large. Below is a breakdown of the types of information we collect:
Information You Voluntarily Submit. We collect Personal Information from you when you voluntarily provide such information, such as when you contact us, request a quote, sign up for alerts or our newsletter, or use our Website or Services. Personal Information may include: identifying information (such as name, email address, unique online identifiers like IP address or device ID); contact information (such as your address, phone number, or other communication details); and any information you provide in communications with us, such as via email or our contact forms.
Information Collected Automatically. When you interact with our Website, we automatically collect certain information about you, including: Device Information (such as operating system version, device type, and mobile network); Location Information (non-precise location based on IP address, such as city and state); Client and Log Data (such as IP address, time zone, operating system, browser type and version); and Usage Information (such as date and time of visits, pages viewed, duration of visit, and the order in which you visit content on our Website).
Information Collected from Other Sources. We may receive information from third parties such as advertising and marketing partners, public databases, and social media platforms. If we do so, this Privacy Policy governs how we use that information, whether such use is independent of or in combination with information you have provided.
How We Use Your Information
A Deck Above may use Personal Information as permitted by law, for the following business purposes: to operate and maintain our Website and Services; to respond to your inquiries and provide customer support; to send you administrative communications, such as confirmation emails, technical notices, policy updates, or security alerts; to send you promotional information, such as newsletters and advertisements (with your consent where required); to analyze and improve our Website and Services through analytics and market research; to review the effectiveness of our Website marketing and analyze general demographic trends; to detect, prevent, or investigate security incidents, breaches, or fraud; to comply with law and legal process and protect rights, safety, and property; and for other purposes requested or permitted by you.
How We Share or Disclose Your Information
To the extent permitted by law, your Personal Information may be disclosed with the following categories of third parties: Service Providers and Contractors (for products and services related to the operation and maintenance of our Website and Services); Business Transfers (in the event we sell or transfer all or a portion of our business assets, Personal Information may be included); Professional Advisors (for professional services, such as legal, accounting, auditing, or insurance); Government Entities, Regulators, or Legal Processes (to governmental agencies, regulators, courts, and government authorities, to the extent required or permitted by applicable law, or in response to a subpoena, court order, or similar legal process); and Advertising Service Providers and Third Parties (to analytics providers and advertising service providers for targeted advertising purposes, subject to your opt-out rights).
Log Files
A Deck Above follows a standard procedure of using log files. These files log visitors when they visit websites. All hosting companies do this and a part of hosting services’ analytics. The information collected by log files include internet protocol (IP) addresses, browser type, Internet Service Provider (ISP), date and time stamp, referring/exit pages, and possibly the number of clicks. These are not linked to any information that is personally identifiable. The purpose of the information is for analyzing trends, administering the site, tracking users’ movement on the website, and gathering demographic information.
Cookies, Pixels, and Web Beacons
Like many websites, A Deck Above uses cookies, pixels, web beacons, and similar tracking technologies. “Cookies” are small text files transferred by a web server to your device’s hard drive that may be used to collect data such as the date and time of your visit, your browsing history, preferences, and username. “Pixels” (also known as “web beacons” or “clear GIFs”) are small graphic images or code snippets embedded in webpages, emails, or advertisements that allow us to track when content has been viewed or accessed and to collect information about your device and browser. These technologies are used to store information including visitors’ preferences, customize our web page content based on visitors’ browser type and other information, recognize when a user visits our Website or interacts with our emails, and gather information about your interactions with our Website and Services. Most web browsers are set to accept cookies by default. You can usually configure your browser to remove or block cookies, though doing so may affect the availability and functionality of our Website and/or Services.
Behavioral Advertising and Third-Party Tracking Technologies
A Deck Above may partner with third-party advertising networks, analytics companies, and measurement services (collectively, “Ad Partners”) to serve advertisements on our Website and on third-party websites, mobile applications, and online services. These Ad Partners may use cookies, pixels, web beacons, JavaScript, SDKs, and similar technologies to collect information about your activities across different websites, mobile applications, and services to provide you with advertising that is relevant to your interests (“Interest-Based Advertising” or “Behavioral Advertising”). This information may include device identifiers, IP address, cookie identifiers, advertising identifiers, and information regarding your interaction with our Website. These technologies are used to measure the effectiveness of advertising campaigns and to personalize the advertising content that you see. The information collected may be used to build or share user audiences (custom audiences, look-alike audiences, audience matching) and for remarketing purposes, which means you may see an ad for one of our products or services after having visited our Website.
Note that A Deck Above has no access to or control over the cookies and tracking technologies that are used by third-party advertisers. Each third-party advertiser’s privacy policy explains their use of your Personal Information.
Google Analytics
We use Google Analytics to understand how users interact with our Website. Google Analytics collects information such as how often users visit our Website, what pages they visit, and what other sites they used prior to coming to our Website. We use the information we get from Google Analytics to improve our Website and Services. Google Analytics collects only the IP address assigned to you on the date you visit our Website, rather than your name or other identifying information. Although Google Analytics plants a permanent cookie on your device to identify you as a unique user the next time you visit, the cookie cannot be used by anyone but Google. To opt out of being tracked by Google Analytics across all websites, you can download and install the Google Analytics Opt-out Browser Add-on available at https://tools.google.com/dlpage/gaoptout. For more information about Google’s privacy practices, visit Google’s Privacy Policy.
Remarketing and Conversion Tracking
We utilize remarketing tracking cookies and conversion pixels from vendors such as Google and Facebook/Meta to display targeted offers for our products and services to you across the Google Content Network and various social media networks. This means that you may see an ad for one of our products or services after having visited our Website. We may also utilize custom audiences based on email addresses and phone numbers, enabling us to present targeted offers via Facebook, Google, and other platforms. Our marketing emails and/or newsletters may contain tracking pixels, allowing us to analyze the success of our marketing campaigns by tracking actions such as whether you opened an email and which links you clicked.
Sale and “Sharing” of Personal Information
We do not sell your Personal Information to third parties in exchange for monetary compensation. However, we may disclose certain Personal Information to third parties, such as advertising technology partners, data analytics providers, social media platforms, and advertising networks, so that we can provide you with targeted advertising and measure and improve the effectiveness of our advertising campaigns. These third parties may receive valuable consideration or benefit from the use of the disclosed information for their own purposes, such as improving or enhancing their own products, records, or services, which may qualify as a “sale” or “sharing” of Personal Information under applicable U.S. state privacy laws. Categories of Personal Information that may be disclosed in this manner include: identifiers and contact information (such as name, email address, and IP address); online and technical information (such as device identifiers, cookie identifiers, advertising identifiers, and information regarding your interaction with our Website); and inferences or profiles derived from the foregoing.
You have the right to opt out of such sales and sharing. To exercise this right, please visit the “Do Not Sell or Share My Personal Information” link available on our Website or contact us using the information provided below. We also honor browser-based opt-out preference signals, including the Global Privacy Control (“GPC”), as required by applicable law.
Your Privacy Choices and Opt-Out Rights
We provide several ways for you to exercise certain privacy choices about your Personal Information:
Interest-Based Advertising Opt-Outs. To opt out of Interest-Based Advertising, you may use the following tools: (1) Digital Advertising Alliance (DAA): https://optout.aboutads.info; (2) DAA Mobile App Opt-Out: https://youradchoices.com/appchoices; (3) Network Advertising Initiative (NAI): https://optout.networkadvertising.org; (4) Your Online Choices (EEA): https://youronlinechoices.eu; (5) Digital Advertising Alliance of Canada: https://youradchoices.ca. Please note that opting out of Interest-Based Advertising does not mean you will no longer see advertisements; rather, the advertisements you see may be less relevant to your interests. These opt-out mechanisms are specific to the browser or device on which they are exercised, and you will need to opt out on each browser and device for which you wish to limit Interest-Based Advertising.
Platform-Specific Opt-Outs. You may also manage your advertising preferences directly with individual platforms: Google: https://adssettings.google.com; Meta/Facebook: https://www.facebook.com/about/ads.
Mobile Device Settings. iOS Devices: Go to Settings > Privacy & Security > Apple Advertising > Personalized Ads. Android Devices: Go to Settings > Privacy > Ads > Opt Out of Ads Personalization.
Do Not Track and Global Privacy Control
Do Not Track. We do not monitor or follow “Do Not Track” (DNT) signals because there is no standard interpretation or practice for DNT signals. Therefore, we handle all user information consistent with this Privacy Policy.
Global Privacy Control (GPC) and Opt-Out Preference Signals. In addition to traditional Do Not Track signals, A Deck Above recognizes and responds to the Global Privacy Control (“GPC”) opt-out preference signal, which is a browser-based signal that communicates your preference to opt out of the “sale” and/or “sharing” and/or processing for purposes of targeted or cross-context behavioral advertising of your Personal Information, as those terms are defined under applicable laws. If our Website detects that your browser or device is transmitting a GPC signal, we will process that signal as an opt-out request for that browser or device in accordance with applicable law.
Please note: The GPC signal applies only to the specific browser and/or device from which it is transmitted. If you access our Website from a different browser or device, you will need to enable the GPC signal separately for each. If you clear your cookies, change your browser settings, or uninstall and reinstall your browser, your opt-out preference may need to be re-established. The GPC signal is offered by third parties that we do not control. For more information about how GPC works, please visit https://globalprivacycontrol.org/.
Selecting “Do Not Sell or Share” or enabling GPC suppresses the firing of advertising/remarketing tags and prevents disclosure to ad networks and social media platforms for cross-context behavioral advertising. Strictly necessary and security-related processing may continue.
Third-Party Websites and Links
Our Website may contain links to third-party websites or apps. If you click on one of these links, please note that each one will have its own privacy policy. We do not control these websites/apps and are not responsible for their privacy policies. When you leave our Website, we encourage you to read the privacy policy of every website you visit. We are not responsible for the privacy and data security practices of other organizations, such as Facebook, Instagram, Apple, Google, Microsoft, or any other app developer, app provider, social media platform provider, operating system provider, wireless service provider, or device manufacturer.
Age Restrictions
Our Website and Services are not directed to, and we do not intend to collect Personal Information from, children under the age of 13. We do not knowingly collect any Personal Information from children under the age of 13.
A Deck Above encourages parents and legal guardians to monitor their children’s Internet usage and to help enforce this Privacy Policy by instructing their children never to provide Personal Information on this (or any) website without parental permission. If a parent or guardian believes that A Deck Above has Personal Information of a child under 13 in its database, please contact us immediately using the contact information below. A Deck Above will make every effort to promptly remove such information from our records.
Security of Personal Information
We aim to protect your Personal Information through a system of organizational and technical security measures. We have implemented appropriate and reasonable technical and organizational security measures designed to protect the security of any Personal Information we process. However, despite our safeguards and efforts to secure your information, no electronic transmission over the Internet or information storage technology can be guaranteed to be 100% secure, so we cannot promise or guarantee that hackers, cybercriminals, or other unauthorized third parties will not be able to defeat our security and improperly collect, access, steal, or modify your information. Although we will do our best to protect your Personal Information, transmission of Personal Information to and from our Website is at your own risk. You should only access our Website within a secure environment.
Data Retention
We retain Personal Information for only as long as necessary to fulfill the purposes described in this Privacy Policy. We consider the amount, nature, and sensitivity of the Personal Information; the potential risk of harm from unauthorized use or disclosure; the purposes for which we process it and whether those purposes can be achieved through other means; and any relevant legal, regulatory, tax, accounting, or reporting requirements. Although our active systems and databases will reflect updates that have been requested and processed, we may retain Personal Information for backups, archiving, prevention of fraud and abuse, analytics, and satisfaction of other legal obligations we reasonably believe applicable.
Your Privacy Rights
Depending on where you live and the types of Personal Information at issue, you may have certain rights with respect to your Personal Information. For example, under applicable laws, including certain U.S. state privacy laws, you may have the following rights:
Right to Know and Access: You may request to access the specific pieces of Personal Information we collected about you, the categories of Personal Information we collected, the sources of that information, the business or commercial purpose for collecting or selling the information, and the categories of third parties to whom we disclosed the information.
Right to Delete: You may request that we delete the Personal Information we have collected from you, subject to certain legal limitations and requirements.
Right to Correction: You have a right to request the correction of inaccurate Personal Information that we may have on file about you.
Right to Opt Out of Sale/Sharing and Targeted Advertising: Depending on your state of residence, you may have the right to opt out of the “sale” of your data and the disclosure of your data for cross-context behavioral advertising/targeted advertising. We honor alternative opt-out signals, such as the Global Privacy Control (GPC). We process opt-out preference signals in a frictionless manner.
Right to Non-Discrimination: You have the right to be free from unlawful discrimination for exercising your privacy rights under applicable laws.
To submit a request to exercise any of your privacy rights, please contact us using the contact information provided at the end of this Privacy Policy. We will take steps to verify your identity before implementing your request. We do not charge a fee to process or respond to your verified consumer request unless it is excessive, repetitive, or manifestly unfounded. You may also designate an authorized agent to submit a request on your behalf.
Consent
By using our website, you hereby consent to our Privacy Policy.
Changes to This Privacy Policy
We may periodically update this Privacy Policy. Please reference the “Last Updated” legend at the top of this page to see when this Privacy Policy was last revised. Any changes to this Privacy Policy will become effective when we post the revised Privacy Policy on the Website. Your continued use of our Website following the posting of changes constitutes your acceptance of such changes. In the event that any changes to this Privacy Policy could potentially require you to provide renewed or additional consent for the use of your Personal Information, notice of the requirement will be prominently displayed.
Contact Us
If you have questions or comments about this Privacy Policy, wish to exercise any privacy rights, or would like to submit a request to opt out of the sale or sharing of your Personal Information, you may contact us using any of the following methods:
By Email: adeckabove@adeckabove.net
By Phone: 704-821-3269
By Mail: A Deck Above, 3044 Eaton Ave, Indian Trail, NC 28079